High-quality photos on your business listing can improve your user experience, and make it easier for customers to find you. A 360° virtual tour let customers peak inside before they arrive, and boost your visibility online.
62% of visitors prefer listings with photos of store interiors.
Listings with photos and a virtual tour are twice as likely to generate interest.
On average, 41% of business searches on Google Maps result in an on-site visit.
Listings with photos and tours motivate customers to make a purchase 29% of the time.
Photos and virtual tours help people decide to visit a business. Ramp up your online presence and show your business in its best light, indoor and outdoor. Let your customers know what to expect while browsing Street View imagery before they visit.
Watch the video to see how a Google Certified Photographer creates a virtual tour.
Two important ranking factors are click-through rates (from search results to site) and stick rate. How many click through and how long they stay are 2 indicators of popularity to Google and helps the ranking algorithm see that a particular site was a great match to the query. An entertaining, engaging, fun or creative tour would convert more clicks and make people stay longer.
Virtual tours boost marketing efforts & attract new customers for Aussie businesses, providing an engaging experience & setting them apart from competitors. It is a valuable investment for businesses.
FAQ’S
Q1. How does a business interior virtual tour benefit business?
Ans. A virtual tour benefits businesses by enhancing online presence, increasing customer engagement and interest, showcasing services, and distinguishing from competitors.
Q2. How is a business interior virtual tour created?
Ans. A virtual tour of a business’s interior is made with a 360-degree camera and software to create a seamless panorama. It can be shared on social media and embedded on a website.
Q3. Can a business interior virtual tour be customized to match a business’s branding?
Ans. Customized business interior virtual tours can reinforce brand recognition and create online cohesion by adding logos, colour schemes, and branding elements.
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